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About Bored Inc.

Our Story (short version!)
We are Bored Inc. a mom / daughter design team based out of Los Angeles & San Francisco. For over 20 years, we've been creating cute, fun art to encourage creativity and imagination. In 2017, we also started "Dissent Club" a project to support other women artists, promote equality, and inspire the future SHEROES of the world.
Our History (long version)
In 1998, I (Courtney) was trying to draw with henna paste on my hands (I blame Gwen Stefani, and being 15 at the time). It was really difficult, so my mom helped me to create a washable fine-point marker that could be used safely on skin and look like henna. Then, being convinced other people were at home trying to draw on themselves, we created an accompanying book of designs and tried to sell the set. It was actually a huge hit! Seriously- stores were asking us to demo the product and draw on their customers! (We have some accompanying weird stories about this).
Pretty soon, other manufacturers were asking us to come up with designs for their products, and that is how our company got started. For the first few years, we only made artwork for other companies, but soon we realized that what we really wanted was to make our own characters and products. In 2001, we officially started Bored Inc. and switched our focus to our own artwork and characters. We named our company "Bored" because that's how we felt about the designs that were out on the market at that time. We'd just taken a trip to Japan and were so enamored with the cute, kawaii style imagery that was so prevalent- then we came back to America and we were so bored with the designs we saw on products!
Now, however, our name has really come to mean something else. We want our company name to be a reminder that being "bored" isn't always a bad thing. There's so much stimulus out there that sometimes our minds, and especially our creativity, can get bogged down. When we're bored, our minds are free to wander and invent new ideas; this is a very important process for artists. Given time to be "bored", we are all capable of imagining some truly great things!
Our story continues with the addition of DISSENT CLUB in 2017:
After becoming a mom, and feeling gutted by the 2016 Election, I decided I wanted to transition a portion of my efforts into a different kind of work, thus Dissent Club was born.
As a feminist raising a daughter, I want to create a place where art can feel empowering and inspiring, and foster a sense of community. I've met some amazing artists and makers creating things that add value to my life, and I hope that Dissent Club can become a space for these types of products.  ​Together, we're stronger, and I stand with you in solidarity, hope, and love for the future.

 

 

Wanna Work Together?
We're always available to discuss licensing opportunities, private-label design work, or other collaborative projects. Just fill out our contact form and say hello!